Sonomama - Japanese phrase meaning “as you are”—the film is directed by James Lin and shot by Eduard Grau and corresponding print campaign is photographed by But Sou Lai starring Japanese actress; Kiko Mizuhara and Louis Simonon; the son of Clash guitarist Paul Simonon alongside their eclectic tribe of friends. The Campaign also features ‘Black Shadow’ a notorious Japanese rockabilly gang. "Fall 2013 embodies the nonchalant ease and eclectic style of the partners, girlfriends and lovers of the racer generation" - Phillip Lim.
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